Public Relations Ethics How To Practice PR Without Losing Your Soul【電子書籍】[ Dick Martin ]
＜p＞＜strong＞This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations.＜/strong＞ It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.＜/p＞ ＜p＞This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.＜/p＞ ＜p＞This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。1,344円 0.0(0) 楽天Kobo電子書籍ストア / Rakuten